There is no doubt that, today, e-mail marketing has become a fundamental channel for any brand, company or business that has an Internet presence. Its effectiveness has led it to be included in all self-respecting online marketing strategies and represents a fundamental action within them.

For this reason, in this post I have proposed to analyze what its benefits are, from different points of view, such as europe Business email list capture, community generation or customer loyalty.

If you are just starting out with mass mailing or you are considering capturing the mail of the visitors who come to your website in order to generate a list of subscribers, pay close attention to these recommendations, because they will be very useful for you.

3 benefits of e-mail marketing and mass mailing

1) Direct information and communication channel

E-mail marketing is possibly one of the most direct channels that exist when it comes to communicating a message on the Internet.

It is a bidirectional channel in which only two actors are involved: the sender (you send an email to your subscribers) and the receiver (your subscriber, who receives that message). That is to say, there are no noises or interferences, as happens, for example, in social networks, where there are a lot of points of distraction (ads, videos, comments, etc.).

In this way, buy targeted email list marketing is a very effective tool to communicate to your subscribers the news of your brand, the latest entries in your blog or your new products/services. You can thus create a regular flow of communication with your readers and potential customers.

2) Strengthen your brand image

Another benefit of mass mailing is the possibility of reinforcing your brand image and also improving your position with respect to your community.

How can you reinforce and improve your image?

At this point, my recommendation is to use storytelling techniques to capture the attention of your subscribers and connect emotionally with them.

Tell them a story (your story), hook them, make them fall in love. The goal is to create a close bond with them, build trust, and increase your credibility .

3) Loyalty to your customers

If you have an ecommerce, sell a product or offer some type of service, this point will be interesting for you.

Mailing marketing also allows you to retain your customers with a triple objective:

First of all, that your experience after the purchase is satisfactory.

Second, that they will buy from you again in the future.

Thirdly, that they become prescribers of your brand so that they speak well of it and recommend you to other users (you already know the importance of word of mouth).

As I mentioned in the first section, mailing marketing is a very powerful channel when it comes to communicating your news regarding products and services.

Best of all, it allows you to segment shipments by groups of users based on their interests or characteristics: gender, age, preferences, etc. In other words, you can choose which users you send an offer to and which ones a promotion.